The Denim Diary

Consider The Denim Diary a more personal reflection of our company Denim Story.  Follow our blog as we share our denim secrets, reveal upcoming trends, showcase the ‘who’s wearing what’ in both Bollywood & Hollywood, and so much more.  In the meanwhile, here’s some inside scoop on Denim Story:

Denim Story, by Mala Hemnani and Suchita Vaswani, has revolutionized the denim market in India by bringing in a host of well-known jean brands from across the world. Brands at Denim Story include True Religion, Rock & Republic, Serfontaine, Made in Heaven, Citizens of Humanity, Goldsign, James, AGs, and of course J Brand, which Denim Story retails as well as supplies to stores.

Denim Story works closely with the denim brands in the USA and the UK, keeping a pulse on new upcoming styles, trends, and new collections. Having a regular presence at the NY fashion shows and being regular attendants at Coterie twice a year, one of the world’s biggest buying events, ensures that apart from the lovely classic jean, there is always something new and exciting from the world of denim – the latest ‘it’ jean, the newest pocket etc.

The concept of Denim Story:

Denim Story takes pride in knowing each customer – right from the number on the inside of their jeans to the perfect silhouette-enhancing fit it gives them. They know what works for each of their clients.

For further details, please visit our contact page!