Denim Swimsuits – A great pick for summer 2013. Check out some sexy and exotic denim swimwear we loved.

Don’t like dressing up a lot. Want to look stylish in comfy clothes. Take a hint from these sporty fashionistas looking their gorgeous best in keds, caps & high ponytails.

Check out these looks by fashionista Olivia Palermo in different styles of J Brand jeans. We love how she teams up simple colours to give an elegant day look. 

We all love printed pants but don’t know what to wear them with. This summer 2013 is big on floral and geometric prints. We bring you a few very simple styling tips to help you bring home your favourite patterns so you can flaunt them with ease.

1. White is always right!!

2. Magical Black

3. Pick a shade – Pick out a minimal colour from your print and style it with a plain top in that shade. Easy and chic.

4. PASTELS! PASTELS! PASTELS!

5. Neutral – If you don’t have the basic grey, cream and nudes hit the store now because they are perpetual life-savers in an eclectic wardrobe.

Who doesn’t love to dress up and move out in the summers? It’s a great time to go for exotic holidays to beaches, spa resorts, safaris and cruises. We checked out these cool looks pulled off by fashion bloggers during their time off. Take a hint from these fashionistas and get yourself some great tips for summer fashion.

Introducing the Summer 2013 Collection for Equipment shirts at the Denim Story. If there’s a trend you’re looking for we have it all from animal prints, pastels, prints, brights to basic black and whites.

1. Equipment Bright White Multi Daddy 

2. Equipment Bright White Sleeveless Slim Signature

3. Equipment Watermelon Riley Tee

It’s time to go out in the sun and look great. Summer gives you the chance to pull out those bright colours and tiny clothes and look comfy as well as stylish in the super hot weather. Try out these 4 summer looks that could be worn while on a holiday or just a simple day hanging out.

Like this look – Get the J Brand 835 Magenta Capri

Like this look – Get the J Brand 620 Indigo Ink Blot

Like this look – Get the DL 1961 Lola Shorts in Vandal

Like this look – Get the J Brand 835 Capri in White

We love these fun summer tress styles. Grab a comb and try out these easy to do, gorgeous looking hairdos. 

If you’re planning to head out this summer, but can’t make up your mind, below is a list of places that are beyond beautiful & will definitely add to the confusion. So take your pick, pack a bag & just leave.

ULUSABA RESERVE, SOUTH AFRICA

Go for the Animal Safari and the exotic luxury in the midst of a jungle.

W RETREAT, KOH SAMUI, THAILAND

Go for the Retreat, it’s perfect for a relaxing summer break and of course there’s lots to do in Koh Samui.

LAKE PUKAKI, NEW ZEALAND

Must go for the Aviation Adventure

SRI LANKA

Go for the White water rafting & the tea.

Here are some DIY tips to celebrate Easter in a stylish way. 

1. Paige Verdugo in Happy

2. Paige Verdugo in Canary

3. Paige Hoxton – Grand

4. Paige Hoxton- Gloss

5. J Brand Nash Shorts in White Euphoria

6. J Brand 835 Magenta

7. J Brand 901 Tasman

8. J Brand 620 Indigo Ink Blot

9. J Brand 620 Hydrangea

10. Goldsign Jem – Position

11. DL1961 Lola in Vandal

12. Paige Emily Cloud/White

13. DL1961 Coco Curvy in Solo

14. J Brand 835 Kenya

15. J Brand Inez Chinos in Kenya

The men are playing it cool, casual and pastel this summer. Pastel Khakis are doing the rounds in fashion weeks all across and we must say they look great. Easy to style these pants look effortlessly chic and are apt for the warm weather. So pack up those jeans and get yourself some cotton khakis to gear up for summer.

BRINGING YOU RUNWAY FASHION

Style them with casuals or formals, whichever you fancy. 

We love jeans. After all they come in so many colors, styles, prints and fits. All of them easy to pair up for almost all occasions. This summer we see an inflow of the 70′s look, with all the florals coming out of the closets. One highly sceptical trend is the boot cuts that have made their way into this years list of upcoming trends. Look at these oh-so fabulously styled boot cuts for a chic summer look.

If you love these, you’re going to love what we have in store for you. Take your pick from these stunning options that will take you back to an era that made its style eternal.

MiH Marrakesh – Raw

J Brand 818 – Classic

J Brand 818 – White

J Brand 818 – Hewson

Goldsign Sensual – Acey

Citizens of Humanity Kelly – Light Blue

AG Angel Willow

AG Ballad – Black

AG Farrah 70′s Bell Bottom

J Brand 72201 Lovestory – Aged

J Brand 7018 – Ink

J Brand 818 – Ink

J Brand 818 – Bayou

J Brand 318 Raphael

J Brand 318 – Ash

If you’re planning a holiday or haven’t planned one yet, we’re pretty sure your schedule is about to change. Here’s a list of stunning places that could almost be pieces of paradise spread onto different parts of the earth. Each of these beauties has a unique reason for being so.

1.Fire and Ice Sunset, Iceland

2. Lake Hiller, Australia – Natural Pink Lake

3. Pammukale, Turkey – Thermal Pool

4. Plitvice Lakes, Croatia

5.Rice Terraces of Yuanyang, Vietnam

6. Mirror Lake – Salar De Uyuni, Bolivia

7. Vernazza, Cinque Terre, Italy

Try out one of these gorgeous cat eye liner styles for a different look this weekend.

So you wake up every day wanting to add fitness to your daily regime and then the thought of going to the gym and doing those mundane exercises bores you. Well you’ll be happy to know you aren’t the only one. If you want to get in shape and want a fun way to do it, we have the craziest classes for you to choose from.

Capoeira

How exotic does this sound!

“Capoeira is a Brazilian martial art that combines elements of dance and music. It was developed in Brazil mainly by descendants of African slaves with Brazilian native influences, probably beginning in the 16th century. It is known by quick and complex moves, using mainly power, speed, and leverage for leg sweeps.” 

Krav Maga

Ladies are you listening??

“Krav Maga is a non-competitive eclectic self-defense system developed in Israel that involves boxing, Muay Thai, jiu-jitsu, wrestling, and grappling techniques, along with realistic fight training. Krav Maga is known for its focus on real-world situations and extremely efficient and brutal counter-attacks.”

Zumba

Get into the latin groove.

Zumba is an easy-to-follow, Latin-inspired, calorie-burning dance fitness programme. Lately, it has become very popular all over India. So if you’re looking for a class, be sure you’ll find it.

Callanetics

A form of fitness picked up by everyone from Madonna to the stay home mommies.

“The Callanetics exercise programme was created by Callan Pinckney. It is a system of exercise involving frequent repetition of small muscular movements and squeezes, designed to improve muscle tone. The programme was developed by Pinckney from classical ballet exercises, to help ease back problems, etc.”

Denim Story brings you quick tips on how to wear distress jeans this summer. Follow these fab suggestions to stylishly pull off the ‘torn’ trend and look chic as ever.

Loose Tops

Striped Tees

Brighten it up!

Jackets and Pumps

We have great news for you. Our new collection for spring is here and it’s full of floral colors that say Spring-Summer in the most elegant way possible. With each colour appealing to a different style, you’ll be eager to strut around town in these pop colours.

J Brand 835 Magenta Cropped Jeans

J Brand 811 Kumquat

  DL1961 Emma in Antigua

DL1961 Emma in Nevis

                                                   DL1961 Emma in Caicos

Have the weekend off? Need a change? Give your room a makeover so that it’s your ultimate relaxation station. We grouped some awesome ideas we found to get you a comfy, cute and fresh looking room.  Pretty sure you won’t want to leave once it’s all done up.

Flower Power

Add a bunch of fresh flowers to your room. It will give it a great smell as well as spanking new look. You’ll feel the change!!

Laundry Time

We love this idea for laundry. Now you don’t need to rummage through things looking for bills you can’t find or the spare change you suddenly need.

Vintage Bookcase

Grab a vintage drawer you don’t need any more, paint over it, or not. You get yourself a lovely bookcase that is unique and oh-so easy to use.

Pouf it up!!

Throw in an embroidered pouf to give yourself a snug corner to lay back and relax in. Read your book, do a pedicure, this is going to be a fun addition to your room.